Cartwright & Butler is a family business dating back to the early 1900’s. Generations later, 3 brothers, all bakers, wanted to invigorate and expand the brand. We completely revamped their tone of voice, to convey a high quality product inspired by traditional homemade recipes. The result has seen the products now sold in high end retailers all over the world, driven by the brightly coloured kilner style tins and jars.