Branding Design
Branding Design
Our concept takes inspiration from the vibrancy of traditional Indian advertising and illustration. We’ve refreshed this idea with a bold, contemporary colour treatment, evocative of the bright tones found within Indian culture and cuisine, to ensure the brand appeals to a modern, conscious audience.
The brand name adds authenticity, authority and creates a sense of intrigue, which lends itself to the secret recipes passed through multiple generations of the family. It is also suggestive of a club or society which the customer will want to be a part of. Perfect for a subscription focussed business model.
visit: thechaicouncil.com